Ocean Observations and Open-Plug partner create and deliver the next step in user customized experiences

Sophia Antipolis and Stockholm, October 22nd , 2007 – Ocean Observations have today joined Open-Plug’s ecosystem to deliver cutting edge user experiences on Open-Plug’s ELIPS Framework for mass-market mobile phones.

Ocean Observations is a design company headquartered in Stockholm, Sweden with a mission of delivering beautiful, unique, easy to use, graphic user interfaces and industrial designs that both maximize brand equity and provide a superior experience for the end user.

The Open-Plug ELIPS Product Suite is based on a unique component technology, drastically simplifying and securing all phases of mobile phone software development, integration and deployment. It enables mobile operators and handset makers to create, update and customize their phones in record time, while keeping full control over their design and development cycle.

Together the two companies are pushing the envelope of creative designs that will delight users and increase value for OEMs and Operators. A first sneak preview of this can be seen in CTIA Fall, with much more to come.

‘Developing user interfaces is tricky business, and doing it on a limited phone form factors even more so, often resulting less than optimal ways of getting things done. Open-Plug is delighted to have Ocean Observations' market leading expertise of users and innovative designs complement Open-Plug’s unique technology, together enabling a whole new way of thinking what mobile phone user experience could and should be, says Timo Bruns, CMO, Open-Plug.

‘For Ocean Observations it is a desired and exciting moment when partnering with such an interesting technology provider as Open-Plug. Ocean has collected ideas for mobile services and GUI-assets for many years and we are thrilled that Open-Plug will help us take them to the users’ phones where they can make a difference, says Sofia Svanteson, CEO, Ocean Observations.

About Ocean Observations
Ocean Observations was founded in Stockholm, Sweden 2001. In the end of 2007 the company consists of 20 people dedicated to make mobile products and applications more usable, useful and beautiful. We have had the excitement and fortune to work with companies such as Samsung, Hutchison 3, Telefónica Móviles, Skype, Ericsson, Motorola, Nordisk Mobiltelefon, Huawei and ZTE. For more information, visit www.oceanobservations.com

About OpenPlug
Open-Plug is a recognized leader in providing Software Management and Modularity solutions to mass-market phones. The Open-Plug ELIPS Product Suite relies on a unique component based technology, which drastically simplifies and secures all the phases of mobile phone software development, integration and deployment. It enables mobile operators and handset makers to create, update and customize their phones in record time, while keeping full control over their design and development cycle. Created in 2002, Open-Plug is a private company financed by leading international venture capital investors. Headquartered in France, the company also operates from its sales and support office in Taipei, Taiwan R.O.C. Open-Plug has been recognized by 3GSM and Red Herring by its innovative technology. For more information, visit www.open-plug.com

Press Contact Open-Plug:
Timo Bruns, C.M.O.
Mobile: +33 6 22 03 32 67
Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Press Contact Ocean Observations:
Maryako Fagerfjall, Business Development
Mobile: +46708717282
Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it