Open-Plug and SurfKitchen partner at CTIA to showcase On-Device-Portal integration within ELIPS

CTIA IT&Wireless, San Francisco, October 22nd, 2007 - SurfKitchen and Open-Plug have joined forces for CTIA to show the combined benefits of using SurfKitchen’s On-Device Portal technology with ELIPS platform, Open-Plug’s innovative open software platform for mass market phones. Both companies are pleased to showcase this capability throughout the show.

The Open-Plug ELIPS Product Suite relies on a unique component-based technology, which drastically simplifies and secures all the phases of mobile phone software development, integration and deployment. It enables mobile operators and handset makers to create, update and customize their phones in record time, while keeping full control over their design and development cycle. By including the SurfKitchen solution to ELIPS, customers will be able to make use of the SurfKitchen product portfolio to provide value added services direct to consumers as well as utilise SurfKitchen client / server technology to provide dynamic configuration of the device post shipment.

Dave Evans CTO of SurfKitchen said "On Device Portals offer a compelling and proven way to market and sell content on a mobile device. Using our technology to dynamically update the user interface and device applications on a device after it has left the factory, offers an exciting and cost effective way for operators and handset manufacturers to optimise and target the services on the device over time. We are very pleased to work with Open-Plug, a leader in their space, to provide this advanced functionality.

“Combining the strengths of SurfKitchen’s market leading ODP offering with Open-Plug’s unique ELIPS technology is an exciting step for us. ODP solutions are getting momentum in the industry but need to be deeper integrated by the actor of the value chain, into the experience of the user. That’s what Open-Plug product and technology offer, in record time. It’s a real win-win for both companies and for the industry in general”, says Cristian Livadiotti, CTO of Open-Plug.

About OpenPlug
Open-Plug is a recognized leader in providing Software Management and Modularity solutions to mass-market phones. The Open-Plug ELIPS Product Suite relies on a unique component based technology, which drastically simplifies and secures all the phases of mobile phone software development, integration and deployment. It enables mobile operators and handset makers to create, update and customize their phones in record time, while keeping full control over their design and development cycle. Created in 2002, Open-Plug is a private company financed by leading international venture capital investors. Headquartered in France, the company also operates from its sales and support office in Taipei, Taiwan R.O.C. Open-Plug has been recognized by 3GSM and Red Herring by its innovative technology. For more information, visit www.open-plug.com

About SurfKitchen
SurfKitchen is the market leader in On-Device Portal applications delivering a dynamic user experience. Its platform enables digital content to be sent over-the-air and stored on a wide range of handsets from feature phones to smartphones, ensuring the end-user has quick and simple access to fresh mobile content. SurfKitchen provides service providers with the right applications and comprehensive support to increase data usage, customer loyalty and ultimately reduce churn. SurfKitchen’s solutions have been deployed by major operators throughout the world including Orange Group, Telstra, Maxis, Etisalat, Telenor, Telefonica Moviles España and Saudi Telecom. For more information, visit: www.surfkitchen.com

Contacts
Press Contact Open-Plug:
Timo Bruns, C.M.O.
Mobile: +33 6 22 03 32 67
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Press Contacts SurfKitchen:
Kate Nichols
Mobile: +44 (0) 7921 687998
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Barbara Bajkowski, Blanc & Otus (PR Agency)
Mobile: +44 (0)7967 503584
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